Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including the now iconic Heart Ceremony, Build-A-Bear is a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.
2022 marked the 25th anniversary of Build-A-Bear and the celebration of heart, hugs, creativity, laughter, fun and friendship through the making of more than 200 million furry friends around the world! With nearly 500 global retail locations, multiple online experiences and brand power that extends beyond retail, no matter how or where you get to know Build-A-Bear, you’ll always find that its mission remains the same: to add a little more heart to life.
Build-A-Bear Foundation believes in the power of hugs and the simple comfort of having a furry friend by your side. Its mission is to add a little more heart to life by sharing hugs, inspiring creativity, and supporting those in need.
Since its inception, Build-A-Bear Foundation has distributed more than $21 million in grants, partnerships, and in-kind donations.
Since 2016, the Foundation has donated over 300,000 furry friends to those in need of a teddy bear hug.
More than 2,000 nonprofit organizations and charities have received support from Build-A-Bear Foundation programs.